Blogs are such a great way to reach and engage your audience. However, there is so much information out there for them to access you need to make yours stand out.
Here are some great tips for making sure that you write great blogs:
Blogs are about your readers, not about you – the writer. Use ‘you’ rather than ‘I’. Get straight to the information that is relevant to them. They will very likely be scrolling so a great, relevant title is important.
Tell them what they need or want to know before the scroll on.
Structuring your blog is easy:
Introduction – tell them what you are going to tell them in the body of your blog
Body – give them the information they need
Summary/Conclusion – summarise what you what you just told them, in brief
Yes – it really is that simple!
Make sure whatever you blog about – whatever information you give them is valuable enough to justify their time reading it. If it is the chances are that they will come back for more.
Don’t post it until you’ve proofread your blogs. Most of us have a spell and grammar check on our word processing packages. Grammarly also has a free version.
Short sentences, no complicated, technical or academic language. Use simple English – there is no value in making your reader feel stupid when they read your writing.
Don’t use long sentences and paragraphs – if the text appears too dense people will avoid reading it. Use white space, images, subheadings and bullet points to break it up. This is particularly important as most people use phones, laptops and tablets to read blogs.
So many of us have learned to write at school or university. The language we are used to using is often dry and academic. Nobody except academics want to read writing like that. One of the simplest ways to do this is to write the way you speak.
One way to really engage with your readers is to be yourself. Allowing your personality to shine through into your writing, showing your unique style and individuality in your writing is a great way to find your tribe.
An easy way to add value to your blogs is to link to others who have written interesting and informative information on the subject. Ensure that you credit any quotes or information to them. Linking with them makes you look like an expert in your area.
There is considerable evidence that using images will attract more people to read your blog. There are many sources of quality free images and it will help your blog present well online.
To stop your readers scrolling – a catchy, but clear and relevant title will help do that. Make it about them.
People don’t remember facts and figures, but they do remember how something makes them feel – if it is inspiring or motivates them; makes them angry, encourages them to make a change in their lives or makes their lives easier. Tell them a story – it helps people to picture what you’re saying in their heads. Humans have been telling stories since we could communicate and our appetite for great stories will never disappear.
Blogs should be more than 500 words to rate on searches. There is some research that suggests longer blogs are more likely to be read and shared, however, the value lies in writing and posting them so don’t let the length put you off, as long as it is long enough to rate on online searches.
Whatever length you choose to write, what is critical is consistency. The frequency can be important, but the regularity is critical. People may start looking out for your blogs, which is exactly what any blogger is looking for, if you build up an expectation of fortnightly blogs then deliver.
Blogs are a great way to develop a relationship with your audience and readers. Do them properly and you will have loyal and dedicated readers.
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