Humans are hardwired for stories. This course is for businesses who want to write content and books for their businesses. It explains the history and science behind the impact storytelling has on humans and how we can use that understanding to develop stories that resonate with our customers.
Storytelling for business is a course designed to explain the reasons human beings respond to stories rather than facts. It takes you through a potted history and some of the science behind its impact on people. It’s for businesses who want to develop content and books that resonate with their audience.
This course covers: